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11A – Idea Napkin No. 1

1) You. I am from Jacksonville, Florida. It is a military town with a large population of pensioners and retirees. Because the cost of living is low, the quality of life is high and the weather is generally quite good, lots of people choose to retire down here. Because of this, I have seen a lot of nursing homes. I have also worked for a nursing home over the course of a summer, and my grandmother was in a nursing home for several years. I love business, finance and corporate strategy. Right now I work for a tech company in Jacksonville, assisting in Corporate Development and Investor Relations. If I were to start this business, I would need to pull on all my experience to raise enough capital to bring it to market.
2) What are you offering to customers? I am offering a flexible, cost sensitive one-size fits all approach to long term assisted living insurance.
3) Who are you offering it to? My customers are troubled by the rising cost of quality long-term care and the dwindling supply.
4) Why do they care? By providing servicing when and where we are needed, we solve the customer need for long-term care at a reasonable price.
5) What are your core competencies? Experience working with investors and working in a large, multi-billion dollar business.
These element fit together, because in order to execute this concept, I would need to raise substantial capital. My background in investor relations would help with this. My experience in corporate development would help me identify specific customers and execute my business plan.

Comments

  1. Madylin McConnellFebruary 23, 2020 at 2:24 PM


    Hi Zach,
    I am also from a very popular retirement town in South Florida. I can relate to this need because it seems that every few months a new nursing home is being built. Since my area tends to be higher prices, I think your idea would be good for the lower-income elders in my area. Even though your posts are brief, it seems like you know what, how, and why your business is needed.
    ~Mady

    ReplyDelete

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