19A – Idea Napkin No. 2

1) You. I come from a town with lots of retirees and pensioners. I love business, finance and corporate development. I want to develope a solution for long-term elder care that is reliable, accessible and high-quality.
2) What are you offering to customers? I will solve my customers care by offering a flexible solution, that can be financed with long-term fixed assets. This solves the problem of long-term care and how to pay for it.
3) Who are you offering it to? People between the ages of 60-80 who with a diverse range of long-term care needs and who have most of their net worth tied up in hard, fixed assets like real-estate, their primary residence or a small business.
4) Why do they care? My company offers a solutions which is not currently available. It is flexible in both it's offering as well as it's payment.
5) What are your core competencies? I think I have a great leadership and analytical abilities. Additionally, I have going on three-years of experience as a business analyst for a large tech company, so I have significantly more experience than some of my peers.
Communicating my value is going to be the hardest problem for my business- to both investors and customers. It takes a long time to explain why and how we are different. This makes sales significantly more difficult, and cuts down the available marketing outlets we can use (while still being effective).

Comments

  1. WilliamolMarch 30, 2020 at 12:06 PM

    hm sorry I didn't quite understood whether you are looking for capital to build a retirement home / community or you are proposing a service to use fixed assets as collateral to pay for long-term care? curious what is the final end goal? Overall this is a good idea and Florida is right place for it as we have a lot of 60+ people

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