25A – What’s Next?

Existing Market
- Offering long-term care to senior citizens without any up-front payment. Clients can pay for their care by pulling equity from their fixed assets (House, Business, etc)
- There should be more options for financing. I may be making my target market unnecessarily small by only targeting seniors with large-fixed assets and little in the way of liquid capital. The point was made that most people who have acquired a large amount of fixed assets have also saved somewhat diligently into retirement accounts and mutual  funds.
New Market
Using my existing business model, I can expand my business by brokering funding for potential clients. Similar to a mortgage broker, my firm could help senior citizens secure 401K loans and other forms of lending. We would be paid a fee from the lender for originating the loan.

What is key about this strategy is that it allows us to access new forms of financing for our clients while remaining a non-bank, which is crucial for curtailing regulative costs. This new market is not as big as or primary market, but it is a real opportunity for ancillary growth.

Comments

  1. Shivani DaveApril 11, 2020 at 10:53 PM

    Hi Zach great job in identifying a potential new market! As you alluded to, even though brokering to help senior citizens secure 401K's and other lending isn't going to offer you the same amount of opportunities for growth, it can be a great method to continue expanding your potential market. The more people know about your business, the more widespread and known it will be. This will hopefully translate to a larger customer pool and profit.

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